Server-side Solution

Server-side
Tracking

Overcome ITP and ad blocker issues. Build a reliable, fast, and GDPR-compliant data collection infrastructure with Server-side GTM.

25% More Data Bypass ad blockers
30% Better Attribution Extended cookie life
99% Uptime Reliable infrastructure
100% Control Your data in your hands
Features

Server-side Tracking Features

01

Server-side GTM Setup

Server-side GTM container setup on Google Cloud Platform or AWS. Full control and customization.

GCP App Engine AWS EC2 Cloudflare Workers Custom hosting
02

First-party Data Collection

Collect data from your own domain. Bypass ITP restrictions, extend cookie lifetime.

Custom domain First-party cookies 7+ day cookies Safari/iOS compatible
03

Conversion API Integration

Server-side conversion tracking with Facebook CAPI, TikTok Events API, Google Ads Enhanced Conversions.

Facebook CAPI TikTok Events API Google Ads Pinterest CAPI
04

Data Enrichment

Server-side data enrichment. User ID injection, PII scrubbing, data transformation.

User ID injection PII scrubbing Data transformation Event filtering
Comparison

Client-side vs Server-side

Feature Client-side Server-side
Ad Blocker Bypass No Yes
ITP/ETP Compliance Limited Full
Cookie Duration 7 days 1+ year
Data Control Low High
PII Management Difficult Easy
Page Speed Affected Unaffected
Conversion APIs

Supported Platforms

Facebook CAPI Official
TikTok Events API Official
Google Ads Official
Pinterest CAPI Official
X (Twitter) CAPI Official
LinkedIn CAPI Beta
Architecture

Server-side GTM Architecture

01 Website GTM Web Container
02 sGTM Server your-domain.com
03 Destinations GA4, CAPI, Ads...

Turn Your Data
Into Action.

Transform complex datasets into meaningful insights. Unlock your business potential with growth-focused analytics tools.

System Online
Total Revenue
₺148,500
Active Users
+24% growth

Questions about
server-side tracking?

Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
Why is server-side GTM necessary?
What is ITP and how to overcome it?
Do ad blockers affect data?
How to set up Facebook CAPI?
What is a first-party cookie?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?
How much does GCP cost?
How to configure custom domain?
Does sGTM replace client-side?
What is data enrichment?
What are enhanced conversions?