Conversions API
Conversion data is sent directly from the server to Meta. Works independently of browser restrictions and ad blockers. Scout automatically manages this data flow.
Conversion Tracking
Meta CAPI
Integration
Strengthen your Conversions API integration with Meta Pixel, Server-side GTM and Scout. Event deduplication and iOS 14.5+ support included.
What is Meta Conversions API ?
Meta Conversions API (CAPI) allows you to send conversion data directly from your server to Meta instead of the browser. Events like Purchase, AddToCart, ViewContent, InitiateCheckout, Search and AddToWishlist are transmitted server-side. This makes you immune to ad blockers and browser restrictions.
Current challenges: iOS 14.5+ ATT restrictions, third-party cookie blocking and growing ad blocker usage make tracking with Meta Pixel alone insufficient. A significant portion of conversions can be lost, harming campaign optimization.
Our solution: Scout combines client-side SDK data (fbclid, UTM parameters, session info) with server-side webhook data (order details, user information) to send the richest dataset to Meta CAPI. Event deduplication is managed automatically.
Method Comparison
Compare the methods we offer for Meta conversion tracking.
| Features | Meta Pixel | sGTM | Scout Hybrid |
|---|---|---|---|
| Setup | Add Pixel code | Set up container | SDK + Dashboard |
| Data Source | Client-side | Server-side | Client + Server |
| Conversions API | | | |
| Event Deduplication | | Manual | |
| fbclid Capture | | Manual | |
| Data Enrichment | | Limited | Full (UTM, session, user) |
| Ad Blocker Resistance | | | |
| iOS 14.5+ Support | Limited | | |
| Multi-destination | | Manual | |
| E-commerce Platforms | Manual | Custom dev | All platforms |
| Cost | Free | Server cost | Scout plan |
Scout combines client-side SDK data (fbclid, UTM parameters, session info, browser data) with server-side webhook data (order details, user information). This hybrid approach creates the highest event match quality score for Meta Conversions API. Event deduplication is managed automatically, eliminating the risk of duplicate counting.
What We Offer
Event Deduplication
When the same conversion is sent via both Pixel and CAPI, it is automatically deduplicated. Event ID matching prevents duplicate counting. Scout manages this process automatically.
Test Events
Test sent events in real-time via Meta Events Manager. Monitor event match quality score. Detect faulty parameters before going live.
Aggregated Event Measurement
Compliant measurement for iOS 14.5+ users under Apple's ATT framework. Optimization with a limited number of events. Scout helps you configure priority events correctly.
How It Works
1
Choose your method
Select from Meta Pixel, sGTM or Scout hybrid based on your needs. Contact us to determine which method suits your setup.
2
Complete the setup
Add Pixel code for Meta Pixel, add the SDK snippet for Scout, or set up a container for sGTM. We provide step-by-step guides for each method.
3
Verify events
Check that events are flowing correctly via Meta Events Manager and Scout Dashboard. Monitor event match quality score and deduplication rate.
4
Optimize your campaigns
With accurate conversion data, Meta's optimization algorithm performs better. Reach your CPA and ROAS targets faster.
Frequently asked
questions
What is Meta Conversions API (CAPI)?
Meta Conversions API is an interface that allows you to send conversion data directly from your server to Meta instead of the browser. It is immune to ad blockers, more resilient to iOS restrictions, and improves data quality when used alongside Pixel.
What is fbclid and why is it important?
fbclid is a parameter automatically appended to clicks from Meta ads. It is used to match conversions back to the ad click that generated them. Scout automatically captures the fbclid value and sends it back to Meta via CAPI.
How does event deduplication work?
When the same conversion is sent via both Pixel and CAPI, Meta may count it twice. Event deduplication solves this by assigning a unique event_id to each conversion. When Meta sees the same event_id, it only counts one. Scout manages this process automatically.
How do you track iOS 14.5+ users?
For iOS 14.5+ users who decline ATT (App Tracking Transparency), Pixel data is limited. CAPI is less affected by this restriction since it sends data from the server. Aggregated Event Measurement allows optimization with a limited number of events.
What is event match quality score?
It is a metric showing how well Meta can match data received via CAPI with its own user database. The more accurately parameters like email, phone and IP address are sent, the higher the score. Scout automatically hashes and sends these parameters.
Should Meta Pixel and CAPI be used together?
Yes, Meta recommends using both together. Pixel collects data on the client side, CAPI on the server side. Event deduplication prevents duplicate counting. This combination provides the highest data quality and match rate.
Which events are supported?
Purchase, AddToCart, ViewContent, InitiateCheckout, Search and AddToWishlist events are supported. Required parameters for each event (value, currency, content_ids etc.) are automatically populated.
Frequently searched
Meta CAPI questions
What is Meta Conversions API?
Is Facebook Pixel enough?
How to set up CAPI?
What is event deduplication?
iOS conversion tracking setup
What is Meta Conversions API?
Is Facebook Pixel enough?
How to set up CAPI?
What is event deduplication?
iOS conversion tracking setup
What is Meta Conversions API?
Is Facebook Pixel enough?
How to set up CAPI?
What is event deduplication?
iOS conversion tracking setup
What is Meta Conversions API?
Is Facebook Pixel enough?
How to set up CAPI?
What is event deduplication?
iOS conversion tracking setup
What is fbclid parameter?
Meta CAPI event match quality
Server-side tracking Meta ads
What is fbclid parameter?
Meta CAPI event match quality
Server-side tracking Meta ads
What is fbclid parameter?
Meta CAPI event match quality
Server-side tracking Meta ads
What is fbclid parameter?
Meta CAPI event match quality
Server-side tracking Meta ads