Enhanced Conversions
User data (email, phone) is hashed and sent to Google. Enables cookie-independent conversion matching. Scout automatically collects and hashes this data.
Conversion Tracking
Google Ads
Integration
Enhance your Google Ads conversion tracking with GTM Template, Server-side GTM, Scout and Gateway. Enhanced Conversions and Consent Mode v2 support included.
Google Ads Conversion Tracking Explained
Google Ads conversion tracking measures actions like purchases, form submissions, or sign-ups that occur after ad clicks. Accurate conversion data is critical for campaign optimization and Smart Bidding strategies.
Current challenges: Growing ad blocker usage, third-party cookie restrictions, and Consent Mode v2 requirements make traditional client-side tracking insufficient. Up to 20-30% of conversions can be lost.
Our solution: We offer GTM Template, sGTM, Scout, or Gateway methods based on your needs. Each has different advantages and cost structures.
Method Comparison
Compare the methods we offer for Google Ads conversion tracking.
| Features | GTM Template | sGTM | Scout Hybrid | Gateway |
|---|---|---|---|---|
| Setup | Add tag | Set up container | SDK + Dashboard | Google UI |
| Data Source | Client-side | Server-side | Client + Server | Google Managed |
| Enhanced Conversions | | | | |
| Consent Mode v2 | | | | |
| Data Enrichment | | Limited | Full (UTM, session, user) | |
| Ad Blocker Resistance | | | | |
| Multi-destination | | Manual | | |
| E-commerce Platforms | Via template | Custom dev | All platforms | Limited |
| Cost | Free | Server cost | Scout plan | Free |
Scout combines client-side SDK data (UTM parameters, gclid, session info, browser data) with server-side webhook data (order details, user information). This hybrid approach creates the richest dataset for Google Ads Enhanced Conversions and maximizes conversion match rate.
What We Offer
Consent Mode v2
Google-required consent mode v2 signals are automatically managed. Data collection behavior adapts based on user consent status. Full CMP integration.
Multi-platform Support
Data flow from Turkey-specific platforms like Ticimax, IdeaSoft, T-Soft to Google Ads. Platform-independent, no custom development required.
Real-time Data
Conversion data is delivered to Google Ads in real-time. Campaign optimization without delay. ROAS and CPA metrics update instantly.
How It Works
1
Choose your method
Select from GTM Template, sGTM, Scout or Gateway based on your needs. Contact us to determine which method suits your setup.
2
Complete the setup
Add a tag for GTM Template, add the SDK snippet for Scout, or set up a container for sGTM. We provide step-by-step guides for each method.
3
Verify conversions
Check that conversions are flowing correctly via Google Ads Tag Assistant and Scout Dashboard. Monitor Enhanced Conversions match rate.
4
Optimize your campaigns
With accurate conversion data, Smart Bidding strategies perform better. Reach your ROAS and CPA targets faster.
Frequently asked
questions
What is the difference between GTM Template and Scout?
GTM Template only collects client-side data and is vulnerable to ad blockers. Scout combines client-side and server-side data for richer, more reliable data. It automatically collects user data needed for Enhanced Conversions.
What is sGTM (Server-side GTM) and why should I use it?
sGTM is the server-side version of Google Tag Manager. Data is sent to Google through your own server. It is immune to ad blockers but requires server costs and technical setup.
What is Google Ads Gateway?
Gateway is Google's own server-side solution. It is configured through Google Tag Manager and uses Google's infrastructure. It is free but only works with Google services, you cannot send data to other platforms.
How do Enhanced Conversions work?
Enhanced Conversions hashes user email or phone with SHA-256 and sends it to Google. Google matches this hash with its own data to enable cookie-independent conversion tracking.
Is Consent Mode v2 mandatory?
Yes, it has been mandatory for users in the EU and UK since March 2024. It is also recommended under Turkey's KVKK framework. Scout and sGTM manage these signals automatically.
Which e-commerce platforms do you support?
We offer ready-made GTM Template and Scout integration for Ticimax, IdeaSoft and T-Soft platforms. Shopify, WooCommerce and BigCommerce support will be added soon.
How long does setup take?
GTM Template setup takes a few minutes. Scout setup with SDK installation and dashboard configuration can be completed within 30 minutes. sGTM setup including server provisioning may take a few hours.
Frequently searched
Google Ads questions
How to set up Google Ads conversion tracking?
What are Enhanced Conversions?
How to set up sGTM?
What is Consent Mode v2?
How to improve Google Ads ROAS?
How to set up Google Ads conversion tracking?
What are Enhanced Conversions?
How to set up sGTM?
What is Consent Mode v2?
How to improve Google Ads ROAS?
How to set up Google Ads conversion tracking?
What are Enhanced Conversions?
How to set up sGTM?
What is Consent Mode v2?
How to improve Google Ads ROAS?
How to set up Google Ads conversion tracking?
What are Enhanced Conversions?
How to set up sGTM?
What is Consent Mode v2?
How to improve Google Ads ROAS?
Server-side tracking Google Ads
Ad blocker conversion loss
Google Ads e-commerce tracking
Server-side tracking Google Ads
Ad blocker conversion loss
Google Ads e-commerce tracking
Server-side tracking Google Ads
Ad blocker conversion loss
Google Ads e-commerce tracking
Server-side tracking Google Ads
Ad blocker conversion loss
Google Ads e-commerce tracking