Conversions API
Conversion data is sent directly from the server to Pinterest. Works independently of browser restrictions and ad blockers. Scout automatically manages this data flow.
Conversion Tracking
Pinterest
Integration
Strengthen your Conversions API integration with Pinterest Tag, Server-side GTM and Scout. _epik tracking and real-time conversion data included.
What is Pinterest Conversions API ?
Pinterest Conversions API allows you to send conversion data directly from your server to Pinterest instead of the browser. Events like checkout, add_to_cart, page_visit, search and signup are transmitted server-side. This makes you immune to ad blockers and browser restrictions.
Current challenges: Growing ad blocker usage, third-party cookie blocking and browser privacy updates make tracking with Pinterest Tag alone insufficient. A significant portion of conversions can be lost, harming campaign optimization.
Our solution: Scout combines client-side SDK data (_epik, UTM parameters, session info) with server-side webhook data (order details, user information) to send the richest dataset to Pinterest Conversions API. Event deduplication is managed automatically.
Method Comparison
Compare the methods we offer for Pinterest conversion tracking.
| Features | Pinterest Tag | sGTM | Scout Hybrid |
|---|---|---|---|
| Setup | Add Tag code | Set up container | SDK + Dashboard |
| Data Source | Client-side | Server-side | Client + Server |
| Conversions API | | | |
| Event Deduplication | | Manual | |
| _epik Capture | | Manual | |
| Data Enrichment | | Limited | Full (UTM, session, user) |
| Ad Blocker Resistance | | | |
| Multi-destination | | Manual | |
| E-commerce Platforms | Manual | Custom dev | All platforms |
| Cost | Free | Server cost | Scout plan |
Scout combines client-side SDK data (_epik, UTM parameters, session info, browser data) with server-side webhook data (order details, user information). This hybrid approach creates the highest conversion match rate for Pinterest Conversions API. Event deduplication is managed automatically, eliminating the risk of duplicate counting.
What We Offer
_epik Tracking
The _epik parameter appended to clicks from Pinterest ads is automatically captured. Conversions are accurately matched back to the ad click that generated them.
Visual Discovery
User journey is tracked with checkout, add_to_cart, page_visit, search and signup events aligned with Pinterest's visual discovery structure. Visual content performance is measured.
Real-time Data
Conversion data is delivered to Pinterest in real-time. Campaign optimization without delay. ROAS and CPA metrics update instantly.
How It Works
1
Choose your method
Select from Pinterest Tag, sGTM or Scout hybrid based on your needs. Contact us to determine which method suits your setup.
2
Complete the setup
Add Tag code for Pinterest, add the SDK snippet for Scout, or set up a container for sGTM. We provide step-by-step guides for each method.
3
Verify events
Check that events are flowing correctly via Pinterest Ads Manager and Scout Dashboard. Monitor checkout, add_to_cart, page_visit, search and signup event flow.
4
Optimize your campaigns
With accurate conversion data, Pinterest's optimization algorithm performs better. Reach your ROAS and CPA targets faster.
Frequently asked
questions
What is Pinterest Conversions API?
Pinterest Conversions API is an interface that allows you to send conversion data directly from your server to Pinterest instead of the browser. It is immune to ad blockers and more resilient to browser restrictions. It improves data quality when used alongside Pinterest Tag.
What is _epik and why is it important?
_epik is a parameter automatically appended to clicks from Pinterest ads. It is used to match conversions back to the ad click that generated them. Scout automatically captures the _epik value and sends it back to Pinterest via Conversions API.
Should Pinterest Tag and Conversions API be used together?
Yes, using both together is recommended. Tag collects data on the client side, Conversions API on the server side. Scout combines these two sources for the highest data quality and event deduplication is managed automatically.
Which events are supported?
checkout, add_to_cart, page_visit, search and signup events are supported. Pinterest uses snake_case format. Required parameters for each event (value, currency etc.) are automatically populated.
How does visual content tracking work for Pinterest ads?
Pinterest's visual discovery structure enables tracking which visuals lead to conversions. page_visit and search events measure the performance of the discovery process.
Which e-commerce platforms do you support?
We offer ready-made Tag and Scout CAPI integration for Ticimax, IdeaSoft and T-Soft platforms. Shopify, WooCommerce and BigCommerce support will be added soon.
How long does setup take?
Pinterest Tag setup takes a few minutes. Scout setup with SDK installation and dashboard configuration can be completed within 30 minutes. sGTM setup including server provisioning may take a few hours.
Frequently searched
Pinterest Ads questions
What is Pinterest Conversions API?
Is Pinterest Tag enough?
What is _epik parameter?
How to track Pinterest ad conversions?
Pinterest ad conversion loss
What is Pinterest Conversions API?
Is Pinterest Tag enough?
What is _epik parameter?
How to track Pinterest ad conversions?
Pinterest ad conversion loss
What is Pinterest Conversions API?
Is Pinterest Tag enough?
What is _epik parameter?
How to track Pinterest ad conversions?
Pinterest ad conversion loss
What is Pinterest Conversions API?
Is Pinterest Tag enough?
What is _epik parameter?
How to track Pinterest ad conversions?
Pinterest ad conversion loss
Server-side tracking Pinterest Ads
Pinterest Ads ROAS optimization
Pinterest e-commerce tracking
Server-side tracking Pinterest Ads
Pinterest Ads ROAS optimization
Pinterest e-commerce tracking
Server-side tracking Pinterest Ads
Pinterest Ads ROAS optimization
Pinterest e-commerce tracking
Server-side tracking Pinterest Ads
Pinterest Ads ROAS optimization
Pinterest e-commerce tracking