Services / Data Analytics

Data Analytics &
Measurement

We help you increase the accuracy and reliability of your tracking data using Google Tag Manager (GTM) or other tag managers.

This process allows you to accurately transfer your e-commerce and user behavior data to various measurement and marketing tools including Google Analytics 4 (GA4) and Google Ads, and gain valuable insights about your business.

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You can see details about the scope of work and process below.

01

Data Quality Audit

A comprehensive review is conducted to ensure the accuracy, completeness and consistency of your e-commerce data when making business decisions.

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Identifying key data points and metrics to be audited
Evaluating data quality against standards and best practices
Detecting data gaps and inconsistencies
Developing a plan to improve data quality and maintain accuracy
02

Target Audience Analysis

Behavioral analytics tools like Hotjar and Clarity are used to optimize digital marketing campaigns by evaluating target audience behaviors and preferences.

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Collecting data through market research and customer surveys
Identifying common characteristics and attributes of your target audience
Creating buyer personas that represent the target audience
Helping create targeted marketing campaigns that address the needs of the target audience
03

KPI Definition to Increase Sales Potential and Address E-Commerce Data Flow Issues

Setting measurable goals and Key Performance Indicators (KPIs) to improve e-commerce performance and investigating data flow issues is important.

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Defining e-commerce business objectives
Identifying relevant KPIs and metrics to track
Developing a plan to address data flow issues that may affect KPIs
Continuously monitoring and updating KPIs and goals
E-commerce Analytics

Comprehensive E-commerce Analytics

01

GA4 E-commerce Event Setup

Proper configuration of all e-commerce events. View item, add to cart, purchase and all other events.

view_item view_item_list add_to_cart begin_checkout purchase
02

Conversion Funnel Analysis

Analyze your customers' purchase journey step by step. Identify drop-off points and optimize.

Funnel visualization Drop-off analysis Segment comparison A/B test integration
03

Customer Journey Mapping

Understand which channels your customers come from and what paths they take.

Multi-touch attribution Cross-device tracking Channel performance Cohort analysis
Platforms

Supported E-commerce Platforms

Ticimax Full integration
T-Soft Full integration
IdeaSoft Full integration
Custom Any platform
Process

How It Works

01

Audit

We analyze your current tracking setup.

02

Plan

We prepare measurement plan and data layer spec.

03

Implement

We set up GTM and GA4 configuration.

04

Monitor

We verify data flow is healthy for 1-2 days before closing the project.

Consulting

Maximizing E-Commerce Potential Through Analytics

The Data Analytics and Measurement consulting service includes a comprehensive analysis of Google Tag Manager (GTM) tags.

This work includes steps such as checking for multiple or missing data transfer problems and verifying that tags are firing correctly. Optionally, we can also include optimization of custom JavaScript codes to ensure the accuracy and reliability of your data tracking processes.

Other data analytics and tag management tools including Piwik PRO can also be included in the process.

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Data Flow and Accuracy Check

Validation of tags and data flow through Google Tag Manager Preview Mode, GA4 DebugView, network signals and other verification methods

Custom User Property Management for Advanced Analytics

Collecting and analyzing user data for advanced analytics to gain valuable insights about your target audience

Multi-Language, Multi-Currency and Multi-Domain Configurations

Ensuring proper data flow in multi-language, multi-currency and multi-domain configurations with custom tags and parameters

KVKK, GDPR and CCPA Compliance

Ensuring tag management, data flow configuration and controls for compliance with KVKK, GDPR and CCPA or Consent Mode

Frequently asked
questions

What is Google Tag Manager (GTM) and why should I use it?

GTM is a free tool that allows you to manage tags without adding code to your website. It enables you to control marketing and analytics tags from a central location, make quick changes, and reduce developer dependency.

What is the difference between GA4 and Universal Analytics?

GA4 uses an event-based data model while Universal Analytics was session-based. GA4 offers cross-platform tracking, machine learning predictions, and enhanced privacy controls. Universal Analytics stopped collecting data as of July 2023.

Why does my e-commerce data appear inconsistent?

Inconsistency typically stems from missing or misconfigured tags, double-firing events, filtering issues, or cross-domain tracking problems. We identify and resolve these issues through a comprehensive data quality audit.

What is server-side tracking and when is it needed?

Server-side tracking sends data through your server instead of the browser. It reduces ad blocker impact, improves data accuracy, and facilitates GDPR/CCPA compliance. It is especially recommended for high-traffic e-commerce sites.

How does Consent Mode work?

Google Consent Mode dynamically adjusts Google tag behavior based on user consent. Even without consent, it sends anonymous pings enabling conversion modeling and supports GDPR/CCPA compliance.

Which e-commerce platforms do you work with?

We work with all popular platforms including Shopify, WooCommerce, Magento, BigCommerce, IdeaSoft, Ticimax, T-Soft, and custom solutions. We also provide integration for proprietary infrastructures.

What does a data quality audit include?

We conduct a detailed review covering 50+ checkpoints including GTM container analysis, event validation, data layer verification, cross-domain tracking tests, enhanced e-commerce event checks, consent mode configuration, and reporting consistency.

How long does setup and integration take?

Basic GTM and GA4 setup takes 3-5 business days, comprehensive e-commerce integration takes 1-2 weeks, and server-side tracking setup takes 2-3 weeks. Duration may vary based on your existing infrastructure complexity.

Can you review my existing GTM setup?

Yes, we thoroughly examine your existing GTM container structure and identify issues. We report missing events, incorrect triggers, performance issues, and best practice non-compliance.

Do you offer support and maintenance services?

Yes, we offer monthly or annual maintenance packages after setup. These packages include regular data quality checks, platform update compliance, new feature integrations, and priority technical support.