Event Tracking
Purchase, AddToCart, ViewContent, and InitiateCheckout events are automatically transformed to Klaviyo metrics. A separate Ordered Product event is sent for each item in an order.
Send enriched e-commerce data to Klaviyo with Scout's client-side and server-side hybrid approach.
Klaviyo is an email and SMS marketing automation platform designed specifically for e-commerce businesses. It enables you to create automated flows such as abandoned cart, post-purchase, and winback campaigns.
The Turkey problem: Local e-commerce platforms like Ticimax, IdeaSoft, and T-Soft don't have native Klaviyo apps. Current solutions are limited to manual CSV imports or third-party tools like Zapier.
What Scout solves: Scout provides real-time data flow from any e-commerce platform to Klaviyo. No native app required, works platform-independently.
Comparison of data collection methods and Scout's hybrid approach.
| Features | Client-side (SDK) | Server-side (Webhook) | Scout Hybrid |
|---|---|---|---|
| Setup | Add snippet | API connection | Both |
| Data Richness | Browser, UTM, session | Order details | All data merged |
| Reliability | Ad blocker risk | 100% reliable | Hybrid: highest |
| Real-time | Yes | After order | Yes |
| Profile Enrichment | UTM, referrer, session | Email, phone | Full profile |
Scout merges client-side SDK data (UTM parameters, referrer, session info, browser cookies) with server-side webhook data (order details, payment info). This hybrid approach creates the richest possible data set for Klaviyo.
Purchase, AddToCart, ViewContent, and InitiateCheckout events are automatically transformed to Klaviyo metrics. A separate Ordered Product event is sent for each item in an order.
A Klaviyo profile is created or updated with each event. Email, phone, UTM parameters, browser IDs, session data, and more are automatically included.
All events required for Klaviyo's abandoned cart, browse abandonment, post-purchase, and winback flows are provided by Scout.
Scout filters events based on consent status. Events with denied status are not sent to Klaviyo. Full compliance through CMP integration.
Scout provides data flow from the following e-commerce platforms to Klaviyo.
Add the JavaScript snippet to your site's head section. 4KB in size, no performance impact.
Add a Klaviyo destination from the Dnomia Dashboard and enter your Private API Key.
Choose which events to send to Klaviyo. Create rules for events like Purchase, AddToCart.
Configure automation flows like abandoned cart, post-purchase in Klaviyo. Scout data will flow automatically.