Services / Audit

Data Flow and
Account Audit

Obtain consistent data flow by examining and validating browser-based information, e-commerce events and user-related parameters.

We help you examine and validate data obtained from Google Tag Manager (GTM) configuration or through Google Tag including Google Analytics 4, Google Ads and Facebook Meta & CAPI on a property basis.

You can see details about the scope of work and process below.

01

Google Analytics 4 Account Audit

Checking page, event, source and tool parameters (data type, consistency, etc.) and data threshold notifications

Checking property configuration
Checking audience and segment configuration
Checking standard and exploration reports
Checking events, dimensions and metrics and their consistency
02

Google Tag Manager (GTM or sGTM) Workspace Audit

Checking variables, service tag parameters and triggers

Checking tags and related parameter scopes and their consistency
Validating service tags and triggers
03

Google Ads Data Flow Audit

Checking Google Ads ad conversion tags and remarketing activities

Examining conversion definitions and checking data flow consistency
Examining remarketing tag parameters and validating data flow
Validating audience data sources
04

Facebook Data Flow Audit

Checking Meta Pixel and CAPI data flow and deduplication process and validating parameters

Validating Meta Pixel event data flow and parameters
Validating CAPI data flow and parameters
Checking deduplication process and validating data flow