Services / Tag Management

Client & Server-Side
Tag Management

Benefit from comprehensive and consistent tags for setting up tracking tags and tracking related user activities.

We help you evaluate and configure the accuracy and reliability of your tracking data with Google Tag Manager (GTM). This configuration allows your e-commerce and user behavior data to be accurately transferred to various measurement and marketing tools including Google Analytics 4 (GA4) and Google Ads.

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You can see details about the scope of work and process below.

01

Client-Side Google Tag Manager Tag Management

Creating tags, variables and triggers for user behavior analysis and ad performance measurement with Google Tag Manager (GTM) client configuration

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Defining and managing tag scope (e-commerce events, trigger optimization, multi-language/domain setups, CMP integrations, etc.)
Planning required parameters
Configuring basic and complex triggers
Validating data flow
02

Server-Side Google Tag Manager Tag Management

Creating tag structures suitable for client or webhook data flow and transferring defined parameter values to related services

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Planning clients and tags
Performing data transformations
Configuring server-side triggers
Validating data flow