Conversions API
Conversion data is sent directly from the server to LinkedIn. Works independently of browser restrictions and ad blockers. Scout automatically manages this data flow.
Conversion Tracking
LinkedIn
Integration
Strengthen your Conversions API integration with LinkedIn Insight Tag, Server-side GTM and Scout. B2B lead tracking and li_fat_id support included.
What is LinkedIn Conversions API ?
LinkedIn Conversions API allows you to send conversion data directly from your server to LinkedIn instead of the browser. Events like PURCHASE, LEAD, ADD_TO_CART and VIEW_CONTENT are transmitted server-side. This makes you immune to ad blockers and browser restrictions.
Current challenges: Growing ad blocker usage, third-party cookie blocking and browser privacy updates make tracking with LinkedIn Insight Tag alone insufficient. A significant portion of B2B lead data can be lost, harming campaign optimization.
Our solution: Scout combines client-side SDK data (li_fat_id, UTM parameters, session info) with server-side webhook data (order details, lead information) to send the richest dataset to LinkedIn Conversions API. Event deduplication is managed automatically.
Method Comparison
Compare the methods we offer for LinkedIn conversion tracking.
| Features | LinkedIn Insight Tag | sGTM | Scout Hybrid |
|---|---|---|---|
| Setup | Add Insight Tag | Set up container | SDK + Dashboard |
| Data Source | Client-side | Server-side | Client + Server |
| Conversions API | | | |
| Event Deduplication | | Manual | |
| li_fat_id Capture | | Manual | |
| Data Enrichment | | Limited | Full (UTM, session, user) |
| Ad Blocker Resistance | | | |
| B2B Lead Tracking | Limited | | |
| Multi-destination | | Manual | |
| E-commerce Platforms | Manual | Custom dev | All platforms |
| Cost | Free | Server cost | Scout plan |
Scout combines client-side SDK data (li_fat_id, UTM parameters, session info, browser data) with server-side webhook data (order details, lead information). This hybrid approach creates the highest conversion match rate for LinkedIn Conversions API. B2B lead data loss is minimized and event deduplication is managed automatically.
What We Offer
li_fat_id Tracking
The li_fat_id parameter appended to clicks from LinkedIn ads is automatically captured. Conversions are accurately matched back to the ad click that generated them.
B2B Lead Tracking
Lead quality is measured with PURCHASE, LEAD, ADD_TO_CART and VIEW_CONTENT events aligned with LinkedIn's B2B-focused structure. Every stage of the sales funnel is tracked.
Real-time Data
Conversion data is delivered to LinkedIn in real-time. Campaign optimization without delay. CPA and lead quality metrics update instantly.
How It Works
1
Choose your method
Select from LinkedIn Insight Tag, sGTM or Scout hybrid based on your needs. Contact us to determine which method suits your setup.
2
Complete the setup
Add Insight Tag code for LinkedIn, add the SDK snippet for Scout, or set up a container for sGTM. We provide step-by-step guides for each method.
3
Verify events
Check that events are flowing correctly via LinkedIn Campaign Manager and Scout Dashboard. Monitor PURCHASE, LEAD, ADD_TO_CART and VIEW_CONTENT event flow.
4
Optimize your campaigns
With accurate conversion data, LinkedIn's optimization algorithm performs better. Reach your B2B lead quality and CPA targets faster.
Frequently asked
questions
What is LinkedIn Conversions API?
LinkedIn Conversions API is an interface that allows you to send conversion data directly from your server to LinkedIn instead of the browser. It is immune to ad blockers and more resilient to browser restrictions. It improves data quality when used alongside Insight Tag.
What is li_fat_id and why is it important?
li_fat_id is a parameter automatically appended to clicks from LinkedIn ads. It is used to match conversions back to the ad click that generated them. Scout automatically captures the li_fat_id value and sends it back to LinkedIn via Conversions API.
Should LinkedIn Insight Tag and Conversions API be used together?
Yes, using both together is recommended. Insight Tag collects data on the client side, Conversions API on the server side. Scout combines these two sources for the highest data quality and event deduplication is managed automatically.
Which events are supported?
PURCHASE, LEAD, ADD_TO_CART and VIEW_CONTENT events are supported. Required parameters for each event (value, currency etc.) are automatically populated. Every stage of the B2B sales funnel can be tracked.
How does B2B lead tracking work?
LinkedIn's B2B-focused structure enables more accurate lead quality measurement. The LEAD event tracks form submissions, demo requests and contact inquiries. Conversions API delivers this data reliably from the server side.
Which e-commerce platforms do you support?
We offer ready-made Insight Tag and Scout CAPI integration for Ticimax, IdeaSoft and T-Soft platforms. Shopify, WooCommerce and BigCommerce support will be added soon.
How long does setup take?
LinkedIn Insight Tag setup takes a few minutes. Scout setup with SDK installation and dashboard configuration can be completed within 30 minutes. sGTM setup including server provisioning may take a few hours.
Frequently searched
LinkedIn Ads questions
What is LinkedIn Conversions API?
Is LinkedIn Insight Tag enough?
What is li_fat_id parameter?
How to track B2B leads on LinkedIn?
LinkedIn ad conversion loss
What is LinkedIn Conversions API?
Is LinkedIn Insight Tag enough?
What is li_fat_id parameter?
How to track B2B leads on LinkedIn?
LinkedIn ad conversion loss
What is LinkedIn Conversions API?
Is LinkedIn Insight Tag enough?
What is li_fat_id parameter?
How to track B2B leads on LinkedIn?
LinkedIn ad conversion loss
What is LinkedIn Conversions API?
Is LinkedIn Insight Tag enough?
What is li_fat_id parameter?
How to track B2B leads on LinkedIn?
LinkedIn ad conversion loss
Server-side tracking LinkedIn Ads
LinkedIn Ads CPA optimization
LinkedIn B2B conversion tracking
Server-side tracking LinkedIn Ads
LinkedIn Ads CPA optimization
LinkedIn B2B conversion tracking
Server-side tracking LinkedIn Ads
LinkedIn Ads CPA optimization
LinkedIn B2B conversion tracking
Server-side tracking LinkedIn Ads
LinkedIn Ads CPA optimization
LinkedIn B2B conversion tracking