GTM Container Setup
Web container optimization, tag firing strategies and variable management.
Container setup Tag sequencing Trigger optimization Variable management
Browser-side data collection and event management. GTM container setup, DataLayer configuration and e-commerce event tracking.
Web container optimization, tag firing strategies and variable management.
E-commerce DataLayer standardization, event naming conventions and data layer architecture.
Page views, clicks, form submissions, scroll depth and custom event tracking.
GA4 e-commerce events, product impressions, cart additions and purchase tracking.
| Feature | Manual Setup | GTM Template | Scout SDK |
|---|---|---|---|
| Setup | Write code | Add tag | Add snippet |
| Maintenance | Developer required | GTM UI | Dashboard |
| DataLayer | Manual | Automatic | Automatic |
| Event Validation | None | Limited | Full |
| Multi-platform | Manual | Per platform | Single SDK |
| Updates | Deploy required | GTM publish | Instant |