Overview
Scout is a lightweight CDP developed by DNOMIA that collects, enriches, and routes your event data to 10+ destinations. Scout Event Merge technology automatically combines data from browser and server to show the complete picture.
| Quick Reference | Value |
|---|---|
| Data loss rate (iOS + ad blockers) | 30-50% |
| Supported destinations | 10 platforms |
| Platform integrations | Shopier, Ticimax, Tsoft, Ideasoft |
| Setup time | Minutes |
E-Commerce Data Loss: Real Numbers
If you’re losing 30-50% of your conversion data, your ROAS calculations are wrong. The iOS 14.5+ update and the spread of ad blockers are causing significant losses in data that e-commerce sites send to ad platforms. You’re reporting 100 sales to Facebook, but there are actually 150 sales.
According to DNOMIA data, typical loss rates for e-commerce sites:
| Loss Cause | Impact Rate |
|---|---|
| iOS App Tracking Transparency | 80%+ of users reject |
| Ad blocker usage | 25-30% of visitors |
| Safari/Firefox ITP | 7-day cookie limit |
| 3rd party cookie block | Progressive rollout across browsers |
Common point of these restrictions: They happen on the browser side. Solution: Collect data server-side, independent of the browser.
How Scout Works
Scout collects data from two sources and combines them with Scout Event Merge technology:
1. Browser Data (Client-Side)
- Page views, add to cart, purchase intent
- Ad click IDs (fbclid, gclid, ttclid)
- Platform cookies (fbp, fbc, klaviyo_id)
2. Server Data (Server-Side)
- Order notifications (from e-commerce platform)
- Customer information (email, phone)
- Payment confirmations
Scout Event Merge
DNOMIA’s Scout Event Merge technology automatically matches client and server events representing the same order:
Client Event (fbclid, gclid, page URL)
+
Server Event (email, order details, products)
=
Merged Event (all data combined, deduplicated)Result: Ad platforms receive both behavioral data (which ad they came from) and order details (what they bought, how much they paid) in one go.
What Problems Does It Solve?
Problem 1: Missing Conversion Data
Facebook Pixel runs in the browser. If there’s an ad blocker or the iOS user rejected tracking, your sale isn’t reported to Facebook.
Scout Solution: Sends order data server-side. Ad blockers cannot block server-to-server communication.
Problem 2: Incorrect ROAS Calculations
If a campaign actually doing 5x ROAS shows as 2x, you’re misallocating budget.
Scout Solution: Shows true performance by completing missing data. DNOMIA customers see an average of 35% higher reported ROAS.
Problem 3: Small Retargeting Audiences
When pixel data is incomplete, lookalike and retargeting audiences are incomplete too.
Scout Solution: Build larger and more accurate audiences with server-side tracking.
Problem 4: Platform-Ad Data Mismatch
If your e-commerce panel shows 100 orders but Facebook shows 60, 40 orders are lost.
Scout Solution: Daily automatic sync detects and completes missing orders. No order is ever lost.
Supported E-Commerce Platforms
Scout supports popular platforms worldwide:
| Platform | Integration | Feature |
|---|---|---|
| Shopier | OSB Webhook | Automatic order notification |
| Ticimax | dataLayer + GTM + API | Ready script + daily sync |
| Tsoft | dataLayer + GTM + API | Ready script + daily sync |
| Ideasoft | dataLayer + GTM + API | Ready script + daily sync |
| BigCommerce | Webhook + API | Full e-commerce events |
| SquareSpace | Webhook + API | Order + cart events |
| Custom | SDK + API | Integrate with any platform |
DNOMIA dataLayer Protocol
We developed ready-made scripts with DNOMIA dataLayer Protocol for Ticimax, Tsoft and Ideasoft:
- Automatic format conversion: Platform-specific data structure → standard GA4 e-commerce format
- GTM template compatible: Setup in minutes
- Customizable: Event names, parameters can be modified per need
- CMP compatible: Integrates with consent tools like OneTrust, Cookiebot, Iubenda
Daily Order Synchronization
Webhooks can sometimes be delayed or lost. With Scout Daily Sync:
- Last 48 hours of orders are checked via platform API at a scheduled time each day
- Missing or incomplete events are detected
- Automatically sent to destinations
Destinations: One Integration, 10 Platforms
Scout sends collected data to all platforms from a single point:
| Destination | Use Case |
|---|---|
| Facebook CAPI | Compensate iOS losses, DMA consent signaling, Advantage+ optimization |
| Google Ads | Offline conversion import, consent mode, Smart Bidding |
| Google Analytics 4 | Measurement Protocol, batch events |
| Klaviyo | Email automations, customer segmentation |
| TikTok Events API | Conversion tracking, consent mode signals, audience building |
| Twitter/X CAPI | Conversion API, click ID matching |
| PostHog | Product analytics, consent-aware person profiles |
| Umami | Privacy-focused analytics, custom events |
| Zaraz | HTTP Events API, 40+ downstream tools |
| Custom Webhook | Consent-aware PII filtering, transfer to CRM/ERP |
Integrate once, send data to all platforms. No need for separate setup for each destination.
Scout Dashboard Features
Event Monitoring
- Real-time event stream
- Success/error rates and trends
- Destination-based performance graphs
Customer Profiles (Identity Resolution)
- Combine email, phone and cookie data in a single profile
- Customer-level event history
- LTV (Lifetime Value) calculation
Health Check
- Verify tracking setup is working correctly
- Detect missing or faulty tags
- Check platform configuration
Consent Audit
- GDPR compliance tracking
- Consent state reports
- Audit logs
Scout vs Alternatives
CDP Comparison
| Feature | Scout | Segment | Rudderstack |
|---|---|---|---|
| Turkish platform support | Shopier, Ticimax, Tsoft, Ideasoft | No | No |
| Ready dataLayer scripts | Yes | No | No |
| Automatic event merge | Yes | Manual | Manual |
| Daily order sync | Yes | No | No |
| Local support | Yes | No | No |
| Pricing | E-commerce focused | Enterprise | Enterprise |
Server-Side Tracking Alternatives
| Feature | Scout | Stape | GTM Server-Side | Elevar | Tracedock |
|---|---|---|---|---|---|
| Infrastructure | Managed (SaaS) | Managed / self-host | Self-host (GCP/AWS) | Managed | Managed |
| First-party CNAME | Yes | Yes | Manual setup | Yes | Yes |
| Cookieless analytics | Yes | No | No | No | No |
| Event Merge (client+server) | Automatic | No | No | Partial | No |
| Turkish platform support | Yes | No | No | No | No |
| SDK size | <10KB gzip | GTM-dependent | GTM-dependent | ~30KB | ~15KB |
| EU hosting | Hetzner, Germany | Google Cloud | User-dependent | AWS | EU option available |
| Consent management | Built-in | External CMP | External CMP | Built-in | External CMP |
For detailed information about Scout’s privacy, compliance, and first-party data collection approach, read Scout: Privacy-First Tracking Infrastructure.
Who Is It For?
- E-commerce sites: Those wanting to compensate iOS and ad blocker losses
- Digital agencies: Those wanting to centrally manage clients’ tracking infrastructure
- Performance marketers: Those wanting to see true ROAS and make correct budget allocation
- Data teams: Those needing clean, complete and unified data
Next Step
To try Scout, sign up for free at dnomia.app.
For questions or custom integration needs, contact us.